emergentfutures:
What Google Searches About the Future Tell Us About the Present
Two academics in the U.K., Warwick Business School associate professor Tobias Preis and Dr. Helen Susannah Moat of University College London, analyzed more than 45 billion public Google searches performed during 2012 and calculated the ratio between searches that included “2013” and those that included “2011.”
They found that countries where “Internet users … search for more information about the future tend to have a higher per-capita GDP,” says Preis, who created a stir in 2010 when he used a similar data-crunching approach to quantify and model stock price fluctuations of companies on the Standard & Poor’s 500 index. “The more a country is looking forward, the more successful economically the country is.”
Full Story: Business Week
(via fastcompany)